Healthy N Wealthy N Wise

with Lois Koffi

The Soul of Personal Branding To Get NOTICED, REMEMBERED & PAID With Keasha Lee

The biggest mistake I see clients make is NOT to have their heart and Soul in their mind/heart before they strike out on a lead generation and sales strategy.

It can kill your business before it even starts to now connect deeply to your vision, your purpose, your WHY.

Today we talk about that with Keasha Lee and we asked some really hard questions that you need to ask yourself before starting your sales and marketing plan.





Keasha Lee is a personal branding coach, Messaging Mentor, Speaker, and is Founder & CEO of Striking Statements. Through her business, she helps conscious and creative entrepreneurs and coaches get NOTICED, REMEMBERED & PAID to be more of who they are while doing what they love.

Keasha has 15+ years experience in marketing, speaking, copywriting, and personal branding. She’s worked with hundreds of entrepreneurs and small business owners to revamp their branding, define and grow a profitable niche, refine their messaging and position themselves as experts in their fields.

Her top values are creative self-expression, respect, grace and communication. I’m on a mission to help even more entrepreneurs, experts, coaches and creatives make Striking Statements so they can create a business and life that they love. Visit her website:







The Soul of Personal Branding To Get NOTICED REMEMBERED PAID With Keasha Lee – powered by Happy Scribe

Are you living your best life as a salesperson or entrepreneur? Or do you find you’re working all the time on this hamster wheel of life while stressed out and not financially free, which is the exact opposite of what you have signed up for, especially now in this global pandemic? If this is you, you are not alone. I found myself there in 2008 when I lost everything, including my health, and had to pivot working from home for the first time with no money. I rebuilt my life from scratch, juggling motherhood and marriage to get my life back and be recession and pandemic proof today. Now we live laptop lifestyles with our kids and our poised to travel the world together. How did we do it? Join me as I share my health and wealth and wisdom, secrets, tips, tools and expert interviews to equip you to be recession proof and live your best life. My name is Lois Kofi, and this is healthy and wealthy and wise.

Well, all right. All right. Happy Friday, everybody. It’s Coach Lois. I’m super excited for another live broadcast. Actually, this is the first live of April, and here we are. It’s Earth Day Week. It’s almost the end of April, April 22. If you’re tuning in, go ahead and comment below. Hashtag Live. If you’re watching this, you’re probably watching it from a few different spots. I have a healthy and wealthy and wise Facebook community, so I just wanted to acknowledge those of you who are inside of that. And of course, on my fan page, Lois Coffee Enterprises and YouTube and a couple of other places, just because I want to get this amazing message out there today, we’re talking about personal branding. So just if you’re tuning in, comment below. Hashtag Live. And if you’re even watching the replay, comment below. Hashtag Replay. And hopefully you’re inside of my healthy and wealthy and wise Facebook community because that’s where all of my guests are. Also, it’s a group of like minded, positive professionals who are looking for their best health, their best wealth and their best wisdom in this new world that we have. And I’m so excited to talk about that in a different way than I ever have before.

Today with you, Keisha Lee. I’ll first go ahead and introduce you. I’ve known her for two years now. We’ve been in the San Diego area, both of us based. And she’s a personal branding coach, a messaging mentor, a mom and a leader. She’s the founder of Striking Statements. And I’m so excited to have you here. I’m on your email list. I love your emails. I love your passion. We’re both members of E Women Network. And I’d love for you to share your story and how you got to be so passionate about personal branding.

Yes. Well, first of all, thank you so much for the generosity and having me here to speak and share the energy of your wonderful community. Yeah, my name is Keesha. And really the reason why I’m so passionate about personal branding is because I feel and this speaks to the core of my business, striking statements that every human, no matter where you’re from, no matter what you do, has an inherent desire and birthright to be truly understood and heard. Okay. And so with that as human beings. And what I have found through my career, from public relations to corporate sales to entrepreneurship, is that while we do have this desire and we each have our unique strengths and areas of zones of genius, when you’re unable to clearly convey what you do, who you help, why it matters with conviction, with authority, it really can stifle your impact and block your prosperity. And so I have created a business around supporting conscious, creative, brilliant entrepreneurs and coaches and understanding how to really use their voice, how to define their messaging and position themselves through their personal branding to truly make a striking statement in the world.

Because when we’re better able to make a statement and to come from a place of heart and soul and essence that is really magnetizing. And it can really draw in the opportunities and the right people that can help propel your business to ensure that you have that reach and impact that you’re here to make.

I love it.

I love it.

And use one of my favorite new words, magnetizing, because I am getting a certification called Magnetic Mind and how to magnetize. And so I’d like for you to speak more about that, because I think I see because I do lead generation and sales strategies with people. And a lot of times they think they have to have the perfect lead generation strategy. They have to have the perfect to do the how to the perfect landing page, all of the things. But I know you and I both agree there’s something much deeper there that has got to be uncovered first, right?


Before they even get to that lead generation strategy, just tell me if I’m wrong, because I don’t want to assume anything. But to be able to make those striking statements through whatever lead generation strategy they have, whether it’s email list, whether it’s podcasting, whether it’s whatever they got to strike gold with what that purpose is or that passion, right?

Yes. So you’re asking where does it really start?

How do you uncover that? How do people uncover that?

That is such a great question. So my answer to that is two fold. The first one, though, is to really get clear on what you stand for. It starts there. What your values are, what do you believe in? Some of my core values are creative, self expression, Grace, clear, direct communication, integrity, and that’s big with self and how that pours out and love. When I create, I ensure it’s backed by love, because words on the page may look static. Your messaging, your voice may feel like one thing, but behind it, it’s energy. And so it’s really important to get clear on what you stand for, because that’s going to serve as your Compass in terms of what you choose to say. Yes to, you know, the opportunities, the partnerships, the clients, how you choose to show up, what you say. And the second part of that in terms of where to start. The question I say I give to my clients and community when really starting to redefine or to revamp your personal brand is to ask yourself, how do I want to be remembered? How do I want to be remembered? For me, this life of entrepreneurship and impact in business is about legacy as much as it is about the other things that come with it.

Right. The independence, the creativity, the money. It’s about the impact of the legacy. So how do I want to be remembered?

I love that. How do you work with people for them to find that, to dig into that, is there any tips you have or anything that you like to share with the audience today?

Yeah. So I mentioned some things that I stand for creative self expression and integrity and love and Grace. I have this manifesto. It’s an IP manifesto. So when I work with my clients, we do I first of all, ask them. We talk about what’s the vision like, what do you foresee? What do you want? What do you want to go in the next two years or one year from now? What does that look like and how does that feel? And what’s the impact that it has on your life outside of the business? Right. Because if we’re doing well in one aspect, particularly in business, then that’s going to pour over into the other areas of our life, whether it’s great or not. So great. Right. And so it’s about really envisioning, what do you want and how does it look? And then from there, looking at the choices that you’re currently making or not, in terms of how you show up, in terms of the ways of making your offers and really putting yourself out there with the intention. One of the things you asked me before we came on was what is your intention?

And I love that because I’m so big on intention. So we get clear. But just to give it some more context, I work in three areas with my clients. The first is I’m covering the it factor. So when we look at the it factor, it’s like, what is that thing that only you can do in the way that you do it? Because each of us has that right. And so much of it comes from the places where we’ve been told we’re too much.

I remember you speaking about that before. Oh, boy. Yeah. Please talk more about that factor.

Growing up, there are societal structures, familiar structures and influences and conditioning where you just being you the essence of you can be intolerable to some folks. And unfortunately, some of those folks that may have said, tone it down. You’re being too loud. You’re too inquisitive. You’re too emotional, like, you’re too bossy. You’re too direct, like, stop. And that typically has come from authority figures, people from post to us. And that has an impact on us as we continue to grow. And I’m here to shift that paradigm, to say, look at those things. You can also look at the things that people get, the feedback from your audience, from your clients, from friends that are like, you’re so good at that. But also it factors like you’re good at that by and because of this inherent intrinsic thing that you do. And look at that. Look at the places where you felt too much or you’ve been told that you’re too much and embrace it and harness it. Because that is the thing that’s going to make you really radiant when you understand it and own it for people. And that goes back to that magnetism piece that’s huge for personal branding.

I love it. You made me think of something. And then I have some other questions for you guys. And I just want to remind you, first of all, I want to give a shout out to Elizabeth Abara. Unfortunately, I can’t see your beautiful face. I don’t know what Facebook did. Facebook has been Facebook, right? So this is Elizabeth. You can’t see her beautiful face, but she’s here in the SoCal desert with me. She’s my beautiful jewelry maker and goddess expert. So thanks for being here today, Elizabeth. I just want to give you a shout out. But this is the time, guys. If you’re tuning in, you can ask questions. That’s why I do live shows. Most podcasters don’t want to, but I love live studio audience questions. It’s more fun, more authentic, more real. So don’t forget to start making those comments and questions below now if you can. But anyway, you reminded me of that turning point for me in 2020, because I had always wanted to start a podcast. Right? But I was terrified. Like, literally, I hired a coach because otherwise it wasn’t going to happen. And the week before my launch, Keisha, I was bawling my eyes out because I was so scared to speak my truth, to be seen, be heard as that I’m actually a fairly loud, some point extrovert.

And I had kind of just hid as a little good girl for a while, being told by everybody outside of me what I should do, who I should be, how I should act for several years. And it’s was so soul crushing. So if I hadn’t launched my podcast, to be honest with you, I don’t know where I’d be because it was a striking bold move to use striking statements to put myself out there healthy and wealthy and wise. That creative self expression is so scary cool and so I don’t know if you have any tips, any thoughts on how to champion people? And then I have another question, but I want you to answer that one first.

Yeah, stop already, actually. So the scary part, absolutely. No matter gosh being seen and heard, it is a desire, but it’s also really freaking scary to be truly seen. It is. And as we expand into greater levels of our next version, we’re continually evolving and growing and expanding. There’s going to be things that come up that say, oh, are you sure you want to do that? And they’re so convincing. I mean, the reasons that really stem from the fear, as you say, and really can make a lot of sense. I’m busy. I’m a mom. I’m entrepreneur. I’m a partner. I’m a friend sister. Like, I can’t do this, or maybe I don’t need to show up online today. Maybe people don’t really care about what I say about this. These are all normal. And my advice and suggestion to that, when we start to become dim and contract instead of expand, is to really one remember why you’re doing this, and that once something becomes a part of your awareness, it becomes your responsibility. Okay. So when I say that you have a gift, you have a solution to serve and support others, right? That’s what we do as entrepreneurs.

We problemsolve. We provide solutions to people, to things to be of service. And when you have that, you’ve started this, you’ve been on the journey. When these things come up where you’re tempted to not do the thing that you feel the nudge to what you’re scared to just know it’s normal. It’s part of the process of growth. I would suggest getting some support if it’s something that you really want to step into, like starting a podcast, launching a podcast, or transitioning your business into coaching or starting to offer products as an offset of the services that you’ve been doing, get the support that you need outsource so that you can get that different perspective and to have that accountability and to create a plan of action strategy. But you can also start by doing that and outlining that for yourself and comparing that to where you want to go and why you’re doing this in the first place.

Yeah, I love it. It was perfect segue to my next question. But one of the things that you asked earlier is, what do you stand for? And I’ll be honest with you, until I sat with similar questions, maybe not that exact same one. And journaling about it. It took me months to figure out the name of my podcast.


Essentially, what do I want to make a statement about? What do I want to share with the world? Who do I want to attract? What do I want to talk about? What do I stand for? So it took meditation, it took journaling, and I find a lot of people again, I’m going to sort of repeat myself, maybe ask a different question in a different way. A lot of people don’t really know what they want because they’ve been told by so many people. When you said earlier, what do you want in the next two years? Most people are just looking at the immediate I need to make money now. So what do you say to people that are like, I don’t know what I stand for. I don’t know what I want in the next few years. I got to pay the rent. I got to figure this out now, Keisha, you know, where there’s coming, there’s fear and lack and all of that. But it’s so heavily pressured on the external society views and all of the things. So where do you go with people when they say, that?

Right. The people I work with are in a place where they’ve been in business, but obviously they feel that need to expand because there is a desire for more. Right. People at different varying levels and places in their journey are part of my community, so to speak, to that. Okay. Yeah. We have the immediate needs. We do need to pay our bills. We do need food. We do need the core things, essential things of living life. My thought on that is to really I love how you said Journal, like journaling, is huge for me and really exploring how things would look if none of those things were an issue. Truly in terms of, again, you’re doing this for a reason. Yes. To generate some income. And beyond that, there’s something else that you wanted that you saw. Is it freedom? Is it to be able to create things in the way that your beautiful mind sees them, that others have been unable to? Maybe previously. It’s about tapping into the feelings of the things that, you know inside that lead you there. So I really am really tuned into the conjuring of what it feels like and why and then tie back to what it is.

How do you want to feel? I love that.

I love that. Thank you so much. You just confirmed I like to ask challenging questions because I get a lot of challenging questions from people. Again, most people think I need the lead generation tactics. Lois, I need to tell me how to do this. So I love what you’re saying. I do have a question from Elizabeth. Thank you so much. Elizabeth. She’s asking, how do you recommend working through situational anxiety while being authentic and putting herself out there? I have a women’s group, and sometimes there is dead air or no response to my powerful work. And I can attest to her powerful work. And she is an extrovert. She has no trouble putting herself out there.

So what would you say to answer that for situational anxiety when there’s no feedback, when it’s like right, when it’s just out there, these groups can be specifically in a Facebook group that was yes. Can be so fickle. I’m kind of in a fixed scenario with mine for the situation I’m finding. So, you know, your work is powerful. She said it. My work is powerful. And there’s no I would say maybe mixing it up in terms of perhaps doing a poll gauging. Like, what is it like what kinds of things would turn you on inside of a Facebook group or this one in particular? Is it the sharing of whatever your practices may be? I’m not sure what you do for what your business is, but is it freebies? Is it being able to share? Is it dialogue and engage with the opportunity open forum? I would just explore and maybe do some questions asking the audience in terms of what do you need? What would you like? How can I help you? Help me to help you.

And that comes from that’s awesome. Yeah, I know. Facebook groups and Facebook’s changing things all the time. I’m happy and grateful we’re actually live streaming and Facebook today. So that’s another general reminder, too. Actually, that’s a great question. Thank you so much, Elizabeth, for helping me. Do you have any best places or things to be showing up out in the world offline in making those consistent, striking statements for visibility, credibility, and profitability. So like Facebook groups or YouTube or anything like that?

Yeah. Like suggestions for the best places, for sure. I’m all about helping my clients really us to define what really works best for their style and for where their audiences are, obviously. Right. And understanding how to reach them the most of that particular segment in a way that’s aligned with who you are, what you value. And of course, we’re all about stretching. So for me, okay, ticktock. Like, video is very important, right? We’re on video right now. We’re doing a podcast, live streaming on video. And all of the platforms are really honoring that and rewarding that video. However, you can do video in a variety of ways, particularly on Instagram. I’ll speak to that. Did you have a question?

No. I always look like I have a question. I’m sorry, you’re making my brain think so. I’m like, oh, I could ask that question, but I am not interrupting you, so please continue.

Okay. Not everybody. It’s really about knowing who you are and knowing what you stand for. This is practice. I say personal branding is a practice. Just like meditation, just like yoga. I am a yoga teacher. I’m a Kundalini yoga teacher. I use spirituality is a big part of my life. So think of it as a practice. It’s never one and done. We’re always going to be tweaking and seeing how it goes and adjusting accordingly. So, for example, like, okay, there’s TikTok, and then there’s rules that essentially offer the same thing. Short clips of creativity or the opportunity to share some value, to show up, to get behind the scenes. Singing and pointing out words on a screen is not for everybody. And there’s nothing wrong with it either if you enjoy it. But for those who feel like I got to do this and I got to do that and I feel so stretched and I don’t know where to really focus. And then it’s making me crazy because I’m seeing all these full ideas and I’m suffering from we can talk about this later. Comparison items, the affliction. Okay. So it’s just like know your Lane and be okay with exploring, but also understanding not everything is meant for you.

And that is okay too. It’s extremely okay. Because when you really have that discernment as to okay, LinkedIn is my thing. Email is my thing. Facebook groups are going live stream. That’s not my thing. Then really fine tune it because you’re always going to have to adjust because the algorithms are changing. Things are changing. Really focus in and hold in. But yeah, you should. I think having three places of exposure is great. The rule of three, that’s my recommendation. And it’s up to you to figure out what those will do for you.

Write that down, guys. Write that down. So ironic that you mentioned that, because that’s what I did in the pandemic. I started with webinars, then I did podcast, then I did Facebook group, and then after that I tested out with LinkedIn. So it took me about a year. Would you say I’m going to ask you that because I specialize in the twelve week year and going all in and focusing on one Legion strategy per quarter, essentially because I find people like you said, shiny object syndrome comparison. Oh, that coach has a YouTube channel. Maybe I need again. Right. That comparison syndrome. Can you talk more about that? Because we are wrapping up. So guys, we maybe have time for one more question and then we’re going to start wrapping it up. As you know, I like to keep these to 30 minutes to talk about what you were mentioning about comparison itis or whatever you said.

Yeah, it’s comparisonitis. Thank you. Yeah, absolutely. That’s why my term, my coin for perfectionism. They’re missing out, essentially consuming more than you’re creating and the consumption of looking around. There’s nothing wrong. We are by nature of who we are as humans. Connection and being able to have a reference point for things is essential. That’s why we read and we’re part of communities we can share. We can see what’s possible. Other people and their journeys can show us what’s possible for us. And so looking at others for inspiration or entertainment is fine. However, when we go down the rabbit hole of looking at what this Jane or Jack or Tony are doing and start to judge our own work and question our own worth, which is very detrimental, that’s where the affliction. That’s when it becomes an affliction. And then we wait and say you know, it’s not good enough just yet. It’s not. I just need to do this other thing. I don’t want to release this yet. It’s not that. And what we’re doing is we’re withholding the magic again, stifling the impact. People need to hear what you have to say and seeing what you have to share in the moment, that in the process that you’re in.

It doesn’t have to be perfect. It just needs to be sincere. And you just do it and you’re going to learn. Right? It took you a year, Lois, to discover your particular strategy and what works best for you. It can take even longer for some folks. And that’s all right. The thing that matters is that you’re exploring and you have a willingness to put yourself out there to try it, to see how it works. And so many brilliant people get caught up in comparison items. And that’s why I included it as a segment in my course. And that’s why I talk about it in my talks, because it’s a huge thing. I am not excluded from having gone down that hole and worked with it the sooner. And that’s why I talk about the art of Minding Your own business. The art of minding Your own business is the way that you can either prevent which it happens, but it also is a way to bring you back sooner to your own mission and goals, seeing your community and how much is needed. But that whole factor, knowing your values and what you stand for and being clear.

I’m like why you want this. Why you’re doing this can really serve to support you with the comparisonitis affliction.

Yeah, it will help you stay in your Lane. Since you mentioned it, let’s talk about your master class and then where people can find you to connect with you.

Yes. So I have an on demand, a master class called the Embody Your Message repark series. And so I have provided three core foundational steps to begin creating the messaging and embodying the energy for personal brand and messaging that gets you noticed. Remember to paid. So it is absolutely awesome. The videos are no longer than ten minutes. I think the longest one is eight. You get an exercise and they’re delivered straight to your inbox. So once you sign up, you’re going to get the practical writing tips and powerful action steps to, as I said, make a striking statement and get noticed. Remembered and paid.

I love that. I love that. Noticed, remembered and paid.


That is so great. So I have a link on the screen right now. But for those of you who are in itunes later hearing this later, go and click on the link in the comments section or in the show notes. Thank you so much for giving us that class today. Guys, Keisha and guys, you want to take advantage of that, especially since it’s so consumable. And if you saw value in today’s show. And I do have one more question for you. I have a few announcements here. Please hit the share button because we went deeper. And this is a topic that’s very near and dear to my heart because I see so many people getting stuck in their head about the to do’s and the how, as opposed to the why, the passion, the vision that she’s talking about. So on that note, I wanted to remind you guys and this is kind of a big announcement next week, Thursday at 11:00 a.m. Pacific time. I’m going to be doing my last lead generation sales master class for a while. And I am going to be honing in more on the actual what is your best lead generation strategy right now?

So it actually supports what we talked about today really beautifully. I won’t be doing that master class again until the fall. And I don’t know even when that’s going to be. So please sign up. I will also put the link for that in the chat. And of course, if you’re on my email list, you’ll get that email as well. If you’re not on my email us go to and I’ll be forwarding that email to you guys so you can sign up for that. So last question for you, Keisha, is my favorite one to close out the show. When you hear the phrase healthy and wealthy and wise, what does that mean for you?

It means that the three of them together, really, I think that’s the life that I’m living and I’m trying to continue healthy body, mind and spirit. Wealthy monetarily, wealthy and enriched relationship and connection. Why the wisdom comes from experience and learning the lessons, really taking the lessons from the life experience and journey that we can impart within our business, within the way we raise our kids, within the relationships that we have. That’s what that means to me. I love it.

Well, thank you so much for adding value to our lives today. I know I feel enriched and inspired on this fabulous Friday. So thank you so much. And guys, tune in next Friday. Have a really fun couple. And the joke is I have Joe Rogan coming next Friday. And people are like, what? Joe Rogan? And I’m like, yeah, okay. So it’s not that Joe Rogan, but Amy and Joe Rogan, they call themselves the Rolling Rollins’they are the epitome of healthy and wealthy and wise. They have van life. They are on the road all the time. They’re one of the first people I ever met that successfully live 100% in the van life world and the gig economy. And they live a very minimalist life, but have a lot of wealth and health. And we’ll talk more about that next week. So if you’re excited to learn more about van life. And again, it is a different Joe Rogan, but just as amazing as the other one, please tune in next week same time, same channel. Bring your friends and we’ll look forward to seeing you guys. Until then, Keisha and everyone here’s your best health, your best wealth and your best wisdom.

Bye bye. For now.

Bye. Hi guys.

Thank you so much for listening to this episode. If you enjoyed this please subscribe refer a friend and please drop me a rating or a review. If you do that I’ll reward you with a free 20 minutes free coaching session. On crafting your journey to your best self reach out to me at to claim your 2020 minutes slot. Until next time, be healthy, wealthy and wise.


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